About Us

Passion and Insight

Our team holds a shared passion for sport, and specialises in professional content creation and marketing, for brands and businesses in the outdoor sports industry.

Our in-depth knowledge of active sport consumers’ aspirations and motivations, and of the competitive environment and opportunities in the market-place, enables us to work with our clients on an unparralled level of understanding.

Our clients include cycle, run, hike, and outdoor sports brands; as well as active tourism destinations and sports retailers from across Europe.


We know your market place, and assist you right from idea generation through to campaign delivery and analysis; regardless of platform or format.

We create the photography, video and copywriting you need to activate your brand and products across your own platforms.

We help you optimise and integrate your content; from social media and PR, to creative campaigns and website material.

Let us help you tell your story….

Our Team
Bjørn Krøyer
Bjørn Krøyer

Managing Director

With extensive experience in marketing strategy & concept development - Bjørn leads our strategic partnerships and media outreach.

Tim Wiggins
Tim Wiggins

Content Director

An industry expert in brand marketing, copywriting, and project management – Tim is responsible for our world class content delivery.

Martin Hjorth
Martin Hjorth

Sales Manager

With 10+ years in the media industry, working for global media brands and media agencies – Martin is our sales partnership lead.

James Cripps
James Cripps

Lead Photographer

Working alongside our extensive team of freelance photographers and videographers, James is our in-house production expert.

What we do
Brand Videos

Make your story come alive. From compact clips to full length feature films. We provide production and editing from the opening titles to the end frame.

Brand Photography

A photo tells a thousand words. Let our imagery captivate and inspire your audience. We can optimise imagery for web, social, or print.

Destination Videos

Draw people in with the beautiful story of your unique active sports destination. Our films will showcase the spectacular scenery, to the world. 

Destination Photography

Your destination is a highlight for the active sports enthusiast — let us capture the details and attractions that make it a unique magical place. 


From social media captions to full length feature articles — we will write inspiring and captivating texts that tell your outstanding story. 

Media Distribution

Let us take your stories, amazing imagery, and inspirational videos; then distribute them to our network of media partners — through print, online, and social media. 

The media is simply stunning. We cannot wait to use it on our marketing channels — it shows our products in the perfect light. 

Giacomo Montagner
Dolomite Hiking

There are so many great photos to choose from. This is truly fantastic for our marketing efforts. Many congratulations to the team.

Mattia Gomiero
Elite Cycling

The Tourism Board of Mecklenburg-Vorpommern was looking for a suitable partner to advertise the product „Baltic Sea Coast Cycle Path“ in Europe. Active Content Partners was the right contact to promote our product in several countries in the local language. They are specialized in the bicycle market and therefore bring the best characteristics with them.

Sebastian Hugo Witzel
Tourism Board of Mecklenburg-Vorpommern

A.C.P.’s combination of insight in the world of cycling, creativity, craftmanship and strategic thinking is unparalleled. If you want to be certain of an excellent outcome ask A.C.P. for help and they will take you from idea all through to the final print, website or whatever you are after. Their content production concept is invaluable for in-season launches and have helped us increase both the frequency and quality of our content marketing efforts. They always produce content that reflects our brands tone of voice and image including excellent lifestyle imagery that highlights our products in a subtle and exclusive way.

Ana Elisa de Mélo Ahlmann

Active Content Partners help you build detailed and high-end content. Their know-how how to photograph and film bikes is world-class. I think it’s a combination of working with superb photographers, have so much knowledge of the cycling industry and the capability to feel what brands want.

Thibaut Norga
Belgian Cycling Factory


Let us tell your story 

Contact us
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